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【外貿(mào)增長學(xué)院】第15期！聊城站！解鎖獨(dú)立站+社媒獲客營銷新出路[College of foreign trade growth] issue 15! Liaocheng railway station! Unlock the new outlet of independent station + social media customer acquisition marketing

發(fā)布時(shí)間：

2021-11-03

2021年11月2日，第十五期如火如荼的全球搜【外貿(mào)增長學(xué)院】——獨(dú)立站+社媒實(shí)戰(zhàn)分享會(huì)在聊城站隆重舉行?，F(xiàn)今疫情下，外貿(mào)B2B如何使用獨(dú)立站、Google、YouTube、Facebook等開發(fā)出一條高性價(jià)比的營銷獲客新出路變得尤為重要。聊城鴻遠(yuǎn)國際貿(mào)易綜合服務(wù)有限公司特邀請到了全球搜上海分公司CTO羅柱講師，結(jié)合10多年搜索引擎優(yōu)化經(jīng)驗(yàn)，為聊城當(dāng)?shù)氐耐赓Q(mào)企業(yè)分享解答如何打造獨(dú)立站，揭曉高轉(zhuǎn)化秘

聊城鴻遠(yuǎn)國際貿(mào)易綜合服務(wù)有限公司總經(jīng)理侯敏做開場致辭。她首先對前來現(xiàn)場學(xué)習(xí)的外貿(mào)企業(yè)家及羅柱講師表示熱烈歡迎并指出，在全球疫情的背景下，數(shù)字營銷登上舞臺(tái)，流量成為商業(yè)成功的必需品。公域流量只能依山吃山，限制多、渠道窄，如何搭建屬于自己的私域流量圈地為王，早已成為外貿(mào)企業(yè)關(guān)注的熱點(diǎn)。最后，侯總希望今天的獲客分享會(huì)可以取得圓滿成功。

羅柱講師分享道：時(shí)代給予了我們最好的機(jī)遇，無論何種營銷渠道的選擇，最重要的是能把握趨勢，落地企業(yè)現(xiàn)有的發(fā)展水平，將能做到的事發(fā)揮極致，就是一種突破。Google作為全球第一大搜索引擎，在海外市場具有極高的影響力，將Google流量導(dǎo)入獨(dú)立站，為獨(dú)立站持續(xù)引流，是目前中國出海賣家能做好的、且最具有實(shí)踐意義的推廣方式！

除此之外，海外社交媒體的興起同樣給賣家提供了一場前所未有的紅利，盡管B2B性質(zhì)的外貿(mào)企業(yè)在受眾群體方面沒有B2C廣泛，但通過社交軌跡的跟蹤依然能為B2B找到精準(zhǔn)的客戶群體，且在客戶轉(zhuǎn)化效果方面的優(yōu)勢比較突出。

羅柱講師介紹通過建立符合Google算法的網(wǎng)站、符合用戶體驗(yàn)的獨(dú)立站，可以打造外貿(mào)企業(yè)私域流量池，并聚合最廣泛的一手流量，降低對B2B平臺(tái)的依賴，實(shí)現(xiàn)各自品牌的價(jià)值，且長久穩(wěn)定易于維護(hù)。并總結(jié)了一套最具潛力的線上獲客方案：獨(dú)立站+SEO+SEM+SNS,以1為支點(diǎn)，創(chuàng)收N+流量。

這樣干貨滿滿的獲客分享會(huì)，一節(jié)內(nèi)容受益匪淺，聊城站現(xiàn)場100+外貿(mào)企業(yè)家們齊聚一堂，共同學(xué)習(xí)。會(huì)議的整個(gè)現(xiàn)場，知識(shí)與趣味其樂融融，到場的外貿(mào)企業(yè)家們，個(gè)個(gè)龍馬精神，渴望在外貿(mào)營銷上尋到新的解藥良方、增加有效的外貿(mào)知識(shí)儲(chǔ)備。雖然只有短短的一個(gè)下午，但是絲毫沒有阻擋外貿(mào)企業(yè)家們對于谷歌出海營銷的興趣，都在耐心聆聽行業(yè)趨勢分析，記錄獨(dú)立站運(yùn)營干貨知識(shí)，了解社交媒體出海的方法技巧，并與講師進(jìn)行互動(dòng)交流。

在未來，全球搜將不斷通過技術(shù)創(chuàng)新、產(chǎn)品升級(jí)、服務(wù)優(yōu)化，以豐滿的戰(zhàn)略思維，為外貿(mào)企業(yè)提供更多的業(yè)務(wù)機(jī)遇，以優(yōu)質(zhì)功能及服務(wù)幫助他們抓住新風(fēng)口的紅利，以科技創(chuàng)新為外貿(mào)企業(yè)在谷歌追夢道路上保駕護(hù)航！

On November 2, 2021, the 15th global search [foreign trade growth Institute] - independent station + social media actual combat sharing meeting was grandly held in Liaocheng station. Under the current epidemic situation, it is particularly important for foreign trade B2B to use independent stations, Google, youtube, Facebook, etc. to develop a new way of marketing and customer acquisition with high cost performance. Liaocheng Hongyuan international trade comprehensive service Co., Ltd. specially invited Luo Zhu, CTO of global search Shanghai Branch. Combined with more than 10 years of search engine optimization experience, he shared answers for local foreign trade enterprises in Liaocheng on how to build an independent station and uncover Xiaogao's transformation secrets!

Hou min, general manager of Liaocheng Hongyuan international trade comprehensive service Co., Ltd., made an opening speech. She first extended a warm welcome to foreign trade entrepreneurs and Luo Zhu lecturers who came to study on site, and pointed out that in the context of the global epidemic, digital marketing stepped onto the stage, and traffic has become a necessity for business success. Public domain traffic can only eat mountains, with many restrictions and narrow channels. How to build their own private domain traffic enclosure has long become a hot spot for foreign trade enterprises. Finally, President Hou hopes that today's guest sharing meeting can be a complete success.

Lecturer Luo Zhu shared: the times has given us the best opportunity. No matter what kind of marketing channel we choose, the most important thing is to grasp the trend, land on the existing development level of the enterprise, and give full play to what we can do, which is a breakthrough. As the world's largest search engine, Google has a very high influence in the overseas market. Introducing Google traffic into independent stations and continuously draining independent stations is the most practical promotion method that Chinese overseas sellers can do well at present!

In addition, the rise of overseas social media also provides sellers with an unprecedented dividend. Although B2B foreign trade enterprises do not have a wide range of audience groups, they can still find accurate customer groups for B2B through the tracking of social trajectory, and have outstanding advantages in customer transformation effect.

Lecturer Luo Zhu introduced that by establishing a website in line with Google algorithm and an independent station in line with user experience, we can create a private domain traffic pool for foreign trade enterprises, aggregate the most extensive first-hand traffic, reduce dependence on B2B platform, realize the value of their respective brands, and be stable and easy to maintain for a long time. It also summarizes a set of the most potential online customer acquisition scheme: independent station + seo + SEM + SNS, taking 1 as the fulcrum to generate revenue n + traffic.

In this way, a section of the sharing meeting with full dry goods benefited a lot. 100 + foreign trade entrepreneurs gathered at Liaocheng station to learn together. The whole scene of the meeting was full of knowledge and interest. All foreign trade entrepreneurs present were eager to find new antidotes in foreign trade marketing and increase effective foreign trade knowledge reserves. Although it was only a short afternoon, it did not stop the foreign trade entrepreneurs' interest in Google's sea marketing. They were patiently listening to the industry trend analysis, recording the dry goods knowledge of independent station operation, understanding the methods and skills of social media sea, and interacting with lecturers.

In the future, global search will continue to provide more business opportunities for foreign trade enterprises through technological innovation, product upgrading and service optimization, with rich strategic thinking, help them seize the dividends of new outlets with high-quality functions and services, and escort foreign trade enterprises on the road of Google dream pursuit with scientific and technological innovation!

Keyword:

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聊城市外貿(mào)政策宣講會(huì)成功舉辦Liaocheng foreign trade policy publicity conference successfully held

聊城鴻遠(yuǎn)國際貿(mào)易服務(wù)有限公司總經(jīng)理侯敏受邀參加聊城跨境電商產(chǎn)業(yè)園啟動(dòng)儀式Hou min, general manager of Liaocheng Hongyuan International Trade Service Co., Ltd., was invited to attend the launching ceremony of Liaocheng cross border e-commerce Industrial Park

聊城市外貿(mào)政策宣講會(huì)成功舉辦Liaocheng foreign trade policy publicity conference successfully held

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