聊城鴻遠(yuǎn)舉行“數(shù)字北商【巔峰之戰(zhàn)】”暨阿里巴巴國際站三月新貿(mào)節(jié)啟動(dòng)會(huì)
Liaocheng Hongyuan held "digital North business [peak battle]" and Alibaba international station March new trade Festival kick off meeting
2020年1月10日,聊城鴻遠(yuǎn)在中科創(chuàng)新園舉行“數(shù)字北商【巔峰之戰(zhàn)】”暨阿里巴巴國際站三月新貿(mào)節(jié)啟動(dòng)會(huì),由阿里巴巴國際站具備15年外貿(mào)供應(yīng)鏈經(jīng)驗(yàn)的北方大區(qū)供應(yīng)鏈渠道運(yùn)營專家王濤主講,讓我們聊城的商家通過阿里國際站進(jìn)行渠道化資源整合,提升企業(yè)海外競(jìng)爭(zhēng)優(yōu)勢(shì)。課程此次啟動(dòng)會(huì)聊城地區(qū)共計(jì)23位金品商家50多位外貿(mào)經(jīng)營參加,大家相互學(xué)習(xí)交流,共同成長進(jìn)步對(duì)三月新貿(mào)節(jié)提升線上出口額充滿信心。此次啟動(dòng)會(huì) 共計(jì)4個(gè)部分進(jìn)行:
On January 10, 2020, Liaocheng Hongyuan held the "digital North business [peak battle] and Alibaba international station new trade Festival kick-off meeting in China Science and technology innovation park. Wang Tao, an expert on supply chain channel operation in the northern region with 15 years of foreign trade supply chain experience in Alibaba international station, gave the keynote speech. Let's Liaocheng merchants integrate the channel resources through Alibaba international station to improve the overseas competition of enterprises Competition advantage. More than 50 foreign trade operators from 23 gold products businesses in Liaocheng participated in the kick-off meeting. They learned from each other and shared their growth and progress. They are confident that the new trade festival in March will increase the online export volume. The kick-off meeting was held in four parts:
第一部分: 分析當(dāng)下跨境貿(mào)易現(xiàn)狀。主要從2013年至2019年中國總進(jìn)出口總額數(shù)據(jù)進(jìn)行分析。了解我國進(jìn)出口現(xiàn)狀,我國的進(jìn)出口總額呈逐年上升趨勢(shì),截止2018年增長率為12.6%,我們要在數(shù)據(jù)中心尋找機(jī)遇點(diǎn)。
The first part: analyze the current situation of cross-border trade. Mainly from 2013 to 2019, China's total import and export data are analyzed. Understand the current situation of China's import and export. The total amount of China's import and export is on the rise year by year, with an increase rate of 12.6% by 2018. We need to find opportunities in the data center.
第二部分:如何抓住新外貿(mào)機(jī)會(huì),星級(jí)&新貿(mào)節(jié)。通過阿里巴巴國際站外貿(mào)出口數(shù)據(jù)、 流量數(shù)據(jù)等各行業(yè)之間的數(shù)據(jù)對(duì)比,尋找機(jī)會(huì)。分析阿里巴巴國際站整體的運(yùn)營思路,通過同行業(yè)之間星級(jí)對(duì)比數(shù)據(jù)看到星等級(jí)對(duì)于商家曝光量、點(diǎn)擊量、詢盤量的影響非常明顯。
The second part: how to seize the new foreign trade opportunities, star & new trade Festival. Through the data comparison between Alibaba international station's foreign trade export data, traffic data and other industries, looking for opportunities. By analyzing the overall operation idea of Alibaba international station, we can see that the influence of star rating on the exposure, click through and inquiry volume of merchants is very obvious through the star rating comparison data between the same industry.
第三部分:新貿(mào)節(jié)玩法介紹。介紹阿里國站現(xiàn)在整體的運(yùn)營思路:新產(chǎn)品、新服務(wù)、新供給,并分別解釋其含義和如何做到“三新”,提高產(chǎn)品流量。從新貿(mào)節(jié)的報(bào)名時(shí)間、招商門檻、各行業(yè)會(huì)場(chǎng)分類、實(shí)力工廠專區(qū)等詳細(xì)介紹此次新貿(mào)節(jié)的玩法,注意事項(xiàng)以及帶來的效果。
The third part: the introduction of the new trade Festival. This paper introduces the overall operation idea of aliguo station: new products, new services and new supply, and explains the meaning and how to achieve "three new" and improve product flow respectively. From the time of registration, the threshold of investment, the classification of various industry venues, the strength of the factory zone and so on, this paper introduces in detail the playing methods, precautions and effects of the new trade Festival.
第四部分:供應(yīng)鏈產(chǎn)品推薦以及講解(TAC\TALC)針對(duì)聊城地區(qū)外貿(mào)商家情況推薦具有針對(duì)性的供應(yīng)鏈產(chǎn)品,并針對(duì)產(chǎn)品操作方法、原理分析、常見問題等進(jìn)行詳細(xì)介紹。供應(yīng)鏈推薦產(chǎn)品針對(duì)我們?cè)谕赓Q(mào)行業(yè)中的痛點(diǎn)進(jìn)行解決,操作簡(jiǎn)單、實(shí)用、提升工作效率。
The fourth part: supply chain product recommendation and explanation (TAC \ talc) recommends targeted supply chain products according to the situation of foreign trade merchants in Liaocheng area, and introduces in detail the product operation method, principle analysis, common problems, etc. The recommended products of supply chain are aimed at solving our pain points in the foreign trade industry. They are easy to operate, practical and efficient.
最后,聊城鴻遠(yuǎn)國際貿(mào)易有限公司全體員工與阿里巴巴國際站運(yùn)營團(tuán)隊(duì)共祝聊城地區(qū)各位商家新貿(mào)節(jié)大賣!
Finally, all the staff of Liaocheng Hongyuan International Trade Co., Ltd. and the operation team of Alibaba international station wish all the merchants in Liaocheng a big sale in the new trade Festival!