為協(xié)助我市軸承企業(yè)開拓國際市場，宣傳推介聊城優(yōu)勢產(chǎn)業(yè)、優(yōu)質(zhì)產(chǎn)品，擴大我市軸承品牌國際影響力，促進我市外經(jīng)貿(mào)高質(zhì)量發(fā)展。由聊城市商務(wù)和投資促進局、國家稅務(wù)總局聊城市稅務(wù)局主辦，巴基斯坦珠峰跨境電商公共海外倉（Pakistan Everest Cross-Border E-Commerce Public Overseas Warehouse）、非洲之巔（肯尼亞）跨境電商公共海外倉（Afripeak (Kenya) Cross-Border E-Commerce Public Overseas Warehouse）聯(lián)合主辦，聊城高新區(qū)商務(wù)和投資促進部、聊城跨境電商產(chǎn)業(yè)園、聊城鴻遠國際貿(mào)易服務(wù)有限公司共同承辦的聊城海外市場經(jīng)貿(mào)對接會（軸承專場）于3月21日-25日正式開展?，F(xiàn)將本次經(jīng)貿(mào)對接會相關(guān)情況匯報如下：
一、活動概況及成效
本次經(jīng)貿(mào)對接會緊緊圍繞軸承行業(yè)，采購雙方均來自行業(yè)內(nèi)專業(yè)企業(yè)。共邀請了102家巴基斯坦及肯尼亞軸承行業(yè)專業(yè)采購商參會，103家我市軸承企業(yè)報名參展，根據(jù)產(chǎn)品匹配情況最終共有89家企業(yè)參加對接。經(jīng)過前期精準(zhǔn)配對，共計安排線上“一對一”洽談426場，達成意向訂單320條，意向成交額達2000萬元。
在參展企業(yè)中，君安（山東）軸承科技集體有限公司主要生產(chǎn)深溝球軸承，圓錐滾子軸承，通過本次對接會與Abdul Henaan Comunication and Trader、Zain traders等10家采購商進行對接，其中與巴基斯坦的采購商Ghanchi auto達成3萬美金采購訂單，目前雙方正在就付款方式等問題進行詳細洽談。巴基斯坦采購商Adnan本次意向采購滾珠軸承和球軸承，雙方經(jīng)過洽談商定君安軸承將首先發(fā)送樣品到我公司巴基斯坦海外倉，客戶在前往海外倉查看樣品后進一步洽談合作。君安軸承表示通過本次展會接觸到了10家客戶，全部都是軸承的精準(zhǔn)買家，收獲非常頗豐。
另外，山東翔馳軸承有限公司在本次經(jīng)貿(mào)對接會期間共與Edic Auto spares & Accessories、Tariq Zari Machine、BSC Bearing Sale Center、Oil Seals & Bearings Centre Ltd和SAFFA Associates等14家來自肯尼亞、巴基斯坦軸承產(chǎn)品采購商進行了線上對接。其中來自巴基斯坦拉合爾SAFFA Associates的負責(zé)人扎希德·尤尼斯（Zahid Younis）先生主要對于攻絲滾柱軸承、深溝球軸承、和其他類型的球軸承等產(chǎn)品非常感興趣，并想深入了解中國市場軸承產(chǎn)品的類型和質(zhì)量。針對扎希德·尤尼斯（Zahid Younis）先生的采購需求，對接過程中為其匹配了6家我省軸承產(chǎn)品的生產(chǎn)企業(yè)，扎希德·尤尼斯表示對山東翔馳軸承有限公司的印象最為深刻。山東翔馳軸承的劉經(jīng)理表示，他們剛接觸外貿(mào)，針對本次軸承專場對接會，做了充足的企業(yè)樣品展示等準(zhǔn)備工作，對接過程雖然偶爾出現(xiàn)語言不流暢、網(wǎng)絡(luò)不穩(wěn)定的問題，但展會效果明顯，對采購商的質(zhì)量及此次對接會感到非常滿意。企業(yè)參加此次軸承經(jīng)貿(mào)對接會，對巴基斯坦和肯尼亞軸承產(chǎn)品的市場潛力非常認可，想通過本次軸承專場對接會進一步開拓南亞和非洲市場。
此外，臨清市隆祺軸承有限公司主要生產(chǎn)圓錐滾子軸承以及其他工業(yè)軸承，在本次會議中共對接了18家軸承采購商，其中Keneth Kagoiya，Aaliyah Rani Mohammad，Mr.Job mwanza，Adnan客商對隆祺的軸承產(chǎn)品非常感興趣并提出了一些較專業(yè)的問題，包含質(zhì)量，型號，價格，及貨運方式等，隆祺軸承有限公司帶客戶參觀了生產(chǎn)車間及具體的產(chǎn)品，客商非常滿意并有合作意向，隆祺軸承負責(zé)人對此次對接會非常滿意，并表示這樣的對接會應(yīng)該多次舉辦，且巴基斯坦及肯尼亞這兩個國家對軸承產(chǎn)品的需求量很大，企業(yè)有計劃深入開拓發(fā)展。
二、活動亮點
（一）活動獲得政府主導(dǎo)，中外政府領(lǐng)導(dǎo)出席開幕式。
聊城海外市場經(jīng)貿(mào)對接會（軸承專場）活動獲得了聊城市商務(wù)和投資促進局、國家稅務(wù)總局聊城市稅務(wù)局大力支持，同時在海外也受到了巴基斯坦旁遮普省、巴基斯坦拉合爾工商會等政府單位的鼎力協(xié)助。聊城市商務(wù)和投資促進局副局長王凌峰先生，國家稅務(wù)總局聊城市稅務(wù)局二級高級主辦侯國華先生，巴基斯坦旁遮普省總督助理哈羅恩·拉希德先生，巴基斯坦拉合爾工商會
常務(wù)委員會會長賽義德·阿茲馬特·阿里·沙阿先生出席活動開
幕式并講話，雙方領(lǐng)導(dǎo)共同希望參會企業(yè)及境外采購商可以通過此次對接會搶抓市場機遇，積極利用跨境電商、公共海外倉和外貿(mào)綜合服務(wù)平臺達成合作，實現(xiàn)互利共贏。
（二）雙向推送助力精準(zhǔn)商貿(mào)配對
展前我司為已報名參展企業(yè)制作了專門的宣傳海報并通過Facebook、領(lǐng)英等社交媒體按產(chǎn)業(yè)類別對參展企業(yè)進行了定向推送。通過聯(lián)絡(luò)篩選，將確認參展采購商的信息匯總并收集制作采購商意向海報，反向推送給參會企業(yè)，根據(jù)采購商的采購意向精準(zhǔn)匹配參會企業(yè)，最后根據(jù)商貿(mào)配對情況安排線上一對一洽談。
（三）境外社交媒體助力采購商精準(zhǔn)邀約
本次經(jīng)貿(mào)對接會我司通過Facebook、領(lǐng)英等國外社交媒體賬號設(shè)定目標(biāo)客戶群體，分類別對軸承重點產(chǎn)業(yè)及企業(yè)產(chǎn)品進行了精準(zhǔn)廣告投放，通過收集到的采購商線索安排專人負責(zé)溝通聯(lián)絡(luò)。廣告覆蓋目標(biāo)人群83630人，互動7949次，累計獲得線索3127條，經(jīng)聯(lián)系確認出席63位，實際出席43位。
（四）活動前通過當(dāng)?shù)貑T工深入了解軸承市場需求，形成市場調(diào)研報告。
我司在本次線上對接活動開始前，利用巴基斯坦、肯尼亞當(dāng)?shù)貑T工實地深入調(diào)研軸承市場，定制化開展相關(guān)市場調(diào)研報告。詳細了解軸承產(chǎn)品在當(dāng)?shù)氐氖袌鲆?guī)模情況、主要應(yīng)用行業(yè)及集散地、消費群體、進口國家及規(guī)模、典型產(chǎn)品、行業(yè)壁壘、競爭情況、市場價位等內(nèi)容，形成完整的市場調(diào)研報告。報告形成后，結(jié)合聊城企業(yè)當(dāng)?shù)貙嶋H需求情況，對報告查缺補漏，第一時間發(fā)送給聊城相關(guān)軸承出口企業(yè)，使他們在最短的時間內(nèi)迅速了解巴基斯坦、肯尼亞市場、熟悉產(chǎn)品是否符合當(dāng)?shù)厥袌鲂枨蟆?br /> 三、下一步工作
線上對接活動結(jié)束后，下一步我司將電話回訪、實地拜訪參加活動的聊城企業(yè)，了解上線對接情況、采購商是否取得聯(lián)系以及是否精準(zhǔn)，統(tǒng)計在對接過程中以及交流中的相關(guān)困難與問題，并進行解決及反饋。
同時境外員工按計劃回訪采購商，分別通過電話回訪，實地拜訪當(dāng)?shù)夭少徤?，了解上線對接情況，供應(yīng)商是否取得聯(lián)系以及是否精準(zhǔn)，并進行解決及反饋。另外境外員工將收集的國內(nèi)供應(yīng)商問題匯總，制定線下拜訪供應(yīng)商計劃表。匯總問題，并對采購商進行實地拜訪，同時在微信群線上直播拜訪過程，在拜訪過程中集中現(xiàn)場答疑。
其次，我司將認真總結(jié)本次經(jīng)貿(mào)對接會有關(guān)情況，全面分析本次經(jīng)貿(mào)對接會過程的不足之處，繼續(xù)做好多渠道采購商精準(zhǔn)邀約、參展商產(chǎn)品深入了解，力求更精準(zhǔn)配對，努力打造成聊城軸承企業(yè)與境外采購商交流合作的高效平臺。

In order to assist bearing enterprises in our city to develop the international market, promote Liaocheng's advantageous industries and high-quality products, expand the international influence of our city's bearing brands, and promote the high-quality development of our city's foreign trade and economy. Hosted by Liaocheng Business and Investment Promotion Bureau and Liaocheng Taxation Bureau of the State Administration of Taxation, Pakistan Everest Cross-Border E-Commerce Public Overseas Warehouse, Top of Africa (Kenya) Cross-border Co-hosted by Afripeak (Kenya) Cross-Border E-Commerce Public Overseas Warehouse, Liaocheng High-tech Zone Commerce and Investment Promotion Department, Liaocheng Cross-Border E-Commerce Industrial Park, and Liaocheng Hongyuan International Trade Service Co., Ltd. The Liaocheng Overseas Market Economic and Trade Matchmaking Conference (Bearing Session) was officially launched from March 21st to 25th. The relevant situation of this economic and trade matchmaking meeting is now reported as follows:
1. Activity overview and results
This economic and trade matchmaking meeting is closely centered on the bearing industry, and both purchasing parties are from professional enterprises in the industry. A total of 102 professional purchasers from the bearing industry in Pakistan and Kenya were invited to participate in the conference, and 103 bearing companies in our city signed up for the exhibition. According to the product matching situation, a total of 89 companies finally participated in the docking. After accurate matching in the early stage, a total of 426 online "one-to-one" negotiations were arranged, 320 intentional orders were reached, and the intentional turnover reached 20 million yuan.
Among the exhibitors, Junan (Shandong) Bearing Technology Collective Co., Ltd. mainly produces deep groove ball bearings and tapered roller bearings. Through this matchmaking meeting, 10 buyers such as Abdul Henaan Comunication and Trader and Zain traders have been connected. Among them, A purchase order of US$30,000 has been reached with Ghanchi auto, a buyer from Pakistan, and the two parties are currently negotiating in detail on issues such as payment methods. Pakistani buyer Adnan intends to purchase ball bearings and ball bearings this time. After negotiation and negotiation, the two parties decided that Junan Bearing will first send samples to our company's overseas warehouse in Pakistan. The customer will further discuss cooperation after going to the overseas warehouse to check the samples. Junan Bearing said that it has contacted 10 customers through this exhibition, all of which are accurate buyers of bearings, and they have gained a lot.
In addition, Shandong Xiangchi Bearing Co., Ltd. has cooperated with 14 bearing products from Kenya and Pakistan, including Edic Auto spares & Accessories, Tariq Zari Machine, BSC Bearing Sale Center, Oil Seals & Bearings Centre Ltd and SAFFA Associates, during this trade fair. Buyers are connected online. Among them, Mr. Zahid Younis, the principal of SAFFA Associates in Lahore, Pakistan, is mainly interested in products such as tapped roller bearings, deep groove ball bearings, and other types of ball bearings, and wants to further Learn about the type and quality of bearing products in the Chinese market. In response to Mr. Zahid Younis's purchasing needs, he matched 6 bearing manufacturers in our province during the docking process. Zahid Younis said that he had the most impression on Shandong Xiangchi Bearing Co., Ltd. profound. Manager Liu of Shandong Xiangchi Bearing said that they had just come into contact with foreign trade. For this special bearing matchmaking meeting, they had done sufficient preparations for the display of enterprise samples. Although there were occasional problems of poor language and unstable network during the matchmaking process, the exhibition The effect is obvious, and I am very satisfied with the quality of the buyers and this matchmaking meeting. The enterprises participated in this bearing trade matchmaking meeting and highly recognized the market potential of bearing products in Pakistan and Kenya, and wanted to further develop the South Asian and African markets through this special bearing matchmaking meeting.
In addition, Linqing Longqi Bearing Co., Ltd. mainly produces tapered roller bearings and other industrial bearings. A total of 18 bearing buyers were contacted at this meeting, including Keneth Kagoiya, Aaliyah Rani Mohammad, Mr.Job mwanza, Adnan businessmen Longqi's bearing products were very interested and raised some more professional questions, including quality, model, price, and shipping methods, etc. Longqi Bearing Co., Ltd. took customers to visit the production workshop and specific products, and the customers were very satisfied and have Cooperation intention, the person in charge of Longqi Bearing is very satisfied with this matchmaking meeting, and said that such matchmaking meeting should be held many times, and Pakistan and Kenya have a large demand for bearing products, and the company has plans to further develop and develop .
2. Highlights of the activity
(1) The activity was led by the government, and Chinese and foreign government leaders attended the opening ceremony.
The Liaocheng Overseas Market Economic and Trade Matchmaking Conference (Bearing Special Session) has received strong support from the Liaocheng Commerce and Investment Promotion Bureau and the Liaocheng Taxation Bureau of the State Administration of Taxation. At the same time, it has also received overseas government units such as Pakistan's Punjab Province and Pakistan's Lahore Chamber of Commerce and Industry. 's full assistance. Mr. Wang Lingfeng, Deputy Director of Liaocheng Business and Investment Promotion Bureau, Mr. Hou Guohua, Second-level Senior Host of Liaocheng Taxation Bureau, State Administration of Taxation, Mr. Haroun Rashid, Assistant Governor of Punjab Province, Pakistan, Lahore Chamber of Commerce and Industry, Pakistan
Mr. Syed Azmat Ali Shah, Chairman of the Standing Committee, attended the opening ceremony
During the opening ceremony and speeches, the leaders of both parties hoped that participating companies and overseas buyers can seize market opportunities through this matchmaking meeting, and actively use cross-border e-commerce, public overseas warehouses and foreign trade comprehensive service platforms to reach cooperation and achieve mutual benefit and win-win results.
(2) Two-way push to facilitate precise business matching
Before the exhibition, our company produced special promotional posters for registered exhibitors and made targeted pushes to exhibitors by industry category through Facebook, LinkedIn and other social media. Through liaison screening, the information of confirmed exhibitors and buyers will be summarized, and the posters of buyer intentions will be collected and made, which will be pushed to the participating companies in the reverse direction, and the participating companies will be accurately matched according to the purchasing intention of the buyers. Finally, an online pair will be arranged according to the business matching situation. A negotiation.
(3) Overseas social media helps buyers to make accurate invitations
In this economic and trade matchmaking meeting, our company has set target customer groups through Facebook, LinkedIn and other foreign social media accounts, and has carried out precise advertisements for key bearing industries and enterprise products by category. Through the collected buyer leads, we will arrange a special person to be responsible for communication and contact. . The advertisements covered 83,630 target groups, interacted 7,949 times, and obtained 3,127 clues in total. 63 people were confirmed to attend and 43 people actually attended.
(4) Before the event, local employees will have an in-depth understanding of the bearing market demand and form a market research report.
Before the start of this online docking activity, our company used local employees in Pakistan and Kenya to conduct in-depth research on the bearing market, and customized relevant market research reports. Learn more about the local market size of bearing products, main application industries and distribution centers, consumer groups, importing countries and scales, typical products, industry barriers, competition, market prices, etc., and form a complete market research report. After the report is formed, based on the actual local demand of Liaocheng enterprises, the report will be checked and filled, and sent to the relevant bearing export enterprises in Liaocheng as soon as possible, so that they can quickly understand the Pakistan and Kenya markets in the shortest possible time, and familiarize themselves with whether the products meet the local market demand. .
3. Next work
After the online docking activity is over, our company will make a return call and visit Liaocheng enterprises participating in the activity in the next step to understand the online docking situation, whether the buyer has been contacted and whether it is accurate, and count the related difficulties and problems in the docking process and communication. , and provide solutions and feedback.
At the same time, overseas employees return to purchasers according to the plan, and then visit local purchasers by telephone and on-site to understand the online connection situation, whether the supplier has been contacted and whether it is accurate, and provide solutions and feedback. In addition, overseas employees will summarize the domestic supplier issues collected and formulate a schedule for offline visits to suppliers. Summarize the problems and conduct on-site visits to buyers. At the same time, the visit process is broadcast live on the WeChat group online, and the questions are answered on the spot during the visit.
Secondly, our company will conscientiously summarize the relevant situation of this economic and trade matchmaking meeting, comprehensively analyze the insufficiency of this economic and trade matchmaking meeting, continue to do a good job of accurate invitation of multi-channel buyers, in-depth understanding of exhibitors' products, and strive for more accurate matching, and strive to build It has become an efficient platform for Liaocheng bearing enterprises to communicate and cooperate with overseas buyers.