高新區(qū)跨境電商培訓(xùn)
為加強(qiáng)外貿(mào)政策的普及，提高企業(yè)開展國(guó)際貿(mào)易的意識(shí)，提升企業(yè)人員實(shí)際操作水平，加快推動(dòng)高新區(qū)外貿(mào)進(jìn)出口發(fā)展，5月21日下午高新區(qū)商務(wù)投資促進(jìn)局?jǐn)y手聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司成功舉辦了這期跨境電商培訓(xùn)。參加培訓(xùn)會(huì)的有:商務(wù)投資促進(jìn)局外貿(mào)負(fù)責(zé)人，各街道經(jīng)緯主任以及高新區(qū)20多家跨境企業(yè)業(yè)務(wù)主管等。

高新區(qū)商務(wù)和投資促進(jìn)局外貿(mào)負(fù)責(zé)人幺麗娜女士做培訓(xùn)會(huì)致辭：國(guó)內(nèi)打完上半場(chǎng)，國(guó)外繼續(xù)下半場(chǎng)，而‘外貿(mào)人’要打全場(chǎng)。”這句話在如今的外貿(mào)圈里口口相傳，戲謔中透著心力交瘁的無(wú)奈。全球疫情蔓延，國(guó)際供應(yīng)鏈?zhǔn)艿絿?yán)重波及，大量海外訂單延遲甚至取消，給外貿(mào)工廠帶來(lái)空前挑戰(zhàn)。深度融入世界經(jīng)濟(jì)的聊城高新區(qū)外貿(mào)企業(yè)亦無(wú)法獨(dú)善其身，外貿(mào)進(jìn)出口工作所面臨的不確定性將會(huì)持續(xù)加大，傳統(tǒng)外貿(mào)受到疫情嚴(yán)重沖擊，需要進(jìn)一步發(fā)揮跨境電商獨(dú)特優(yōu)勢(shì)，開展在線營(yíng)銷，實(shí)現(xiàn)在線交易，保訂單、保市場(chǎng)、保份額，以新業(yè)態(tài)新模式攻堅(jiān)克難?？缇畴娚炭焖侔l(fā)展，充分顯示了其對(duì)外貿(mào)創(chuàng)新發(fā)展的引領(lǐng)作用。為加大國(guó)際市場(chǎng)的開拓力度，運(yùn)用大數(shù)據(jù)助力外貿(mào)發(fā)展，邀約嘉賓聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司總經(jīng)理侯敏為大家做海外倉(cāng)平臺(tái)、品牌價(jià)值、國(guó)際認(rèn)證、出口信用保險(xiǎn)、跨境貸等全方位外貿(mào)知識(shí)的宣講。聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司是省商務(wù)廳、財(cái)政廳、稅務(wù)局、濟(jì)南海關(guān)等多部門認(rèn)定的“外貿(mào)綜合服務(wù)業(yè)”，山東省跨境電子商務(wù)協(xié)會(huì)優(yōu)秀分支機(jī)構(gòu)，能夠?yàn)槠髽I(yè)提供專業(yè)的報(bào)關(guān)、報(bào)檢、清關(guān)、退稅、進(jìn)出口貿(mào)易代理國(guó)內(nèi)外組展、谷歌全球搜營(yíng)銷、大數(shù)據(jù)分析平臺(tái)等服務(wù)，也可以為企業(yè)提供平臺(tái)和貿(mào)易的專項(xiàng)培訓(xùn)，幫扶企業(yè)孵化人才，組建外貿(mào)團(tuán)隊(duì)等方面，具有豐富的外貿(mào)服務(wù)實(shí)踐經(jīng)驗(yàn)。還邀請(qǐng)到知名國(guó)際貿(mào)易電商社交平臺(tái)——“外貿(mào)公社”全國(guó)營(yíng)銷副總、山東區(qū)域總經(jīng)理王兵、成都谷道科技有限公司山東分公司總經(jīng)理李敏、聊城建行王杜娟行長(zhǎng)分別就外貿(mào)方面的各項(xiàng)業(yè)務(wù)為大家做專業(yè)解讀。

侯敏總經(jīng)理就如何利用海外倉(cāng)平臺(tái)、境外品牌創(chuàng)建、國(guó)際認(rèn)證、出口信用保險(xiǎn)、跨境貸等開展進(jìn)出口業(yè)務(wù)做了深入的講解，既有問(wèn)題的解析，理念的更新，更有實(shí)際的操作，內(nèi)容豐富實(shí)用。

王兵 外貿(mào)公社全國(guó)營(yíng)銷副總，在外貿(mào)大數(shù)據(jù)領(lǐng)域有著15年的經(jīng)驗(yàn)，于2004年加入外貿(mào)大數(shù)據(jù)行業(yè)，入職中國(guó)首家外貿(mào)大數(shù)據(jù)服務(wù)公司-天津港信。15年間累計(jì)服務(wù)外貿(mào)企業(yè)3000+，深度挖掘外貿(mào)大數(shù)據(jù)應(yīng)用方法，首次提出主動(dòng)出擊精準(zhǔn)營(yíng)銷理念。多次受邀參加省級(jí)商務(wù)廳、市級(jí)商務(wù)局以及貿(mào)促會(huì)等各類民間組織的專項(xiàng)外貿(mào)培訓(xùn)。

王兵總經(jīng)理就如何利用“外貿(mào)公社”大數(shù)據(jù)開發(fā)國(guó)外客戶，引用激光雕刻機(jī)為案例，現(xiàn)場(chǎng)演示，如何精準(zhǔn)的開發(fā)客戶。

 李敏 成都谷道科技有限公司山東分公司總經(jīng)理，濟(jì)南搜索聯(lián)盟網(wǎng)絡(luò)科技有限公司聯(lián)合創(chuàng)始人，中國(guó)國(guó)際電子商務(wù)中心特聘專家，山東省跨境電子商務(wù)協(xié)會(huì)專家講師，濟(jì)南市電子商務(wù)協(xié)會(huì)專家講師，擁有14年互聯(lián)網(wǎng)行業(yè)創(chuàng)業(yè)經(jīng)驗(yàn)，對(duì)搜素引擎、互聯(lián)網(wǎng)行業(yè)發(fā)展、跨境電商趨勢(shì)等有著深刻理解和獨(dú)到見解。

 李敏總經(jīng)理就如何利用谷歌搜索引擎幫助企業(yè)網(wǎng)站獲得更好的排名，如何做網(wǎng)站優(yōu)化，做了詳細(xì)的解讀。

建行的王杜娟行長(zhǎng)就建行專門針對(duì)中小微外貿(mào)企業(yè)開展的獨(dú)家創(chuàng)新融資產(chǎn)品高效快捷為企業(yè)解決融資問(wèn)題做了具體細(xì)致的講解。

高新區(qū)商務(wù)投資促進(jìn)局外貿(mào)負(fù)責(zé)人幺麗娜女士最后總結(jié)，做好跨境電商必須深刻理解商業(yè)本質(zhì)，商業(yè)運(yùn)作的邏輯，市場(chǎng)研究、產(chǎn)品規(guī)劃、定量預(yù)算、銷售運(yùn)營(yíng)，必須掌握產(chǎn)品、價(jià)格、推廣、渠道。高新區(qū)商務(wù)投資促進(jìn)局鼓勵(lì)支持跨境企業(yè)走出去與國(guó)際接軌，幺麗娜女士著重強(qiáng)調(diào)企業(yè)要了解ebay、亞馬遜、速賣通等跨境電商幾大平臺(tái)。開拓國(guó)際市場(chǎng)政府給于技術(shù)上的大力支持， 把業(yè)務(wù)知識(shí)盡快轉(zhuǎn)變成業(yè)務(wù)能力，做大做強(qiáng)進(jìn)出口業(yè)務(wù)，推動(dòng)高新區(qū)外貿(mào)工作及開放型經(jīng)濟(jì)再上新臺(tái)階、再創(chuàng)新佳績(jī)！

Cross-border e-commerce training in high-tech zoneIn order to strengthen the popularization of foreign trade policies, raise enterprises' awareness of international trade, enhance the practical operation level of enterprises' personnel, and accelerate the development of foreign trade import and export in the high-tech zone, the bureau of business investment promotion of the high-tech zone and liaocheng hongyuan international trade service co., ltd. successfully held this cross-border e-commerce training session in the afternoon of May 21.The participants of the training meeting included: the person in charge of foreign trade of the bureau of commerce and investment promotion, the director of economic and weft of each street, and the business executives of more than 20 cross-border enterprises in the high-tech zone.Ms. Yao lina, head of foreign trade at the bureau of commerce and investment promotion of high-tech zone, delivered a speech at the training session: "the first half will be played at home, the second half will be continued abroad, and the 'foreign trade person' will play the whole game."This sentence is now in the international trade circle word of mouth, banter in the heart of the helpless.With the spread of the global epidemic, the international supply chain has been seriously affected, and a large number of overseas orders have been delayed or even cancelled, posing unprecedented challenges to foreign trade factories.Deep into the world economy of liaocheng foreign trade enterprises in the zone are not insulated, foreign trade import and export work faces uncertainty will continue to increase, the traditional foreign trade hit by severe outbreak, needs further to play the unique advantages, cross-border electricity for online marketing, realize the online transactions, orders, and maintaining market share, new pattern in new forms but hard to overcome.The rapid development of cross-border e-commerce has fully demonstrated its leading role in the innovative development of foreign trade.In order to expand the international market and make use of big data to promote the development of foreign trade, we invite hou min, general manager of liaocheng hongyuan international trade service co., LTD., to preach the comprehensive foreign trade knowledge such as overseas warehouse platform, brand value, international certification, export credit insurance and cross-border loan.Liaocheng hon far international trade service co., LTD is a provincial department of commerce, the financial, tax bureau, jinan customs department as the "foreign trade comprehensive services," cross-border electronic commerce association of shandong province outstanding branch, to provide enterprises with professional customs declaration, inspection declaration, customs clearance, tax refund, import and export trade agent ZuZhan, Google search global marketing at home and abroad, large data analysis platform, such as services, can also provide a platform for the enterprise and the trade of special training, help enterprise incubation talent, to form a team of foreign trade and so on, has rich experience in foreign trade service practice.We also invited wang bing, vice President of national marketing of "foreign trade commune", general manager of shandong region, li min, general manager of chengdu gudao technology co., LTD., shandong branch, and wang dujuan, President of liaocheng construction bank, to make professional interpretation on various foreign trade businesses.General manager hou min made an in-depth explanation on how to use overseas warehouse platform, overseas brand creation, international certification, export credit insurance, cross-border loan, etc. to carry out import and export business. The analysis of existing problems, the update of the concept, more practical operation, rich and practical content.Wang bing, national marketing vice President of foreign trade corporation, has 15 years of experience in the field of foreign trade big data. He joined the foreign trade big data industry in 2004 and became the first foreign trade big data service company in China -- tianjin port letter.Over the past 15 years, we have served over 3000 foreign trade enterprises, deeply explored the application methods of big data in foreign trade, and proposed the idea of taking the initiative in precision marketing for the first time.He has been invited to participate in the special foreign trade training organized by the provincial department of commerce, municipal bureau of commerce and the council for the promotion of international trade.General manager wang bing on how to use "foreign trade commune" big data to develop foreign customers, citing the laser engraving machine as a case, the scene demonstration, how to accurately develop customers.Li valley road, chengdu science and technology co., LTD. Shandong branch, general manager of jinan search alliance network technology co., LTD., co-founder, expert at the China international electronic commerce center in charge of cross-border electronic commerce association expert lecturer in shandong province, jinan electronic commerce association expert lecturer, has 14 years industry experience, Internet for search engines, Internet, cross-border electricity industry development trends, etc. Has a profound understanding and insight.Li min general manager on how to use Google search engine to help enterprise website to get a better ranking, how to do website optimization, did a detailed interpretation.Wang dujuan, President of China construction bank, made a detailed explanation on the unique innovative financing products specially developed by China construction bank for small, medium and micro foreign trade enterprises.Ms. Yao lina, foreign trade director of the business investment promotion bureau of high-tech zone, finally concluded that to do a good job in cross-border e-commerce, we must have a deep understanding of the nature of business, the logic of business operation, market research, product planning, quantitative budget and sales operation, as well as product, price, promotion and channels.The business investment promotion bureau of high-tech zone encourages and supports cross-border enterprises to go out and integrate with the international market. Ms. Yao lina stressed that enterprises need to know several major cross-border e-commerce platforms such as ebay, amazon and aliexpress.Develop the international market the government gives in the technical support vigorously, transforms the business knowledge into the business ability as soon as possible, expands and strengthens the import and export business, promotes the high-tech zone foreign trade work and the open economy again to the new level, innovates again the achievement!

高新區(qū)跨境電商培訓(xùn)
為加強(qiáng)外貿(mào)政策的普及，提高企業(yè)開展國(guó)際貿(mào)易的意識(shí)，提升企業(yè)人員實(shí)際操作水平，加快推動(dòng)高新區(qū)外貿(mào)進(jìn)出口發(fā)展，5月21日下午高新區(qū)商務(wù)投資促進(jìn)局?jǐn)y手聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司成功舉辦了這期跨境電商培訓(xùn)。參加培訓(xùn)會(huì)的有:商務(wù)投資促進(jìn)局外貿(mào)負(fù)責(zé)人，各街道經(jīng)緯主任以及高新區(qū)20多家跨境企業(yè)業(yè)務(wù)主管等。

高新區(qū)商務(wù)和投資促進(jìn)局外貿(mào)負(fù)責(zé)人幺麗娜女士做培訓(xùn)會(huì)致辭：國(guó)內(nèi)打完上半場(chǎng)，國(guó)外繼續(xù)下半場(chǎng)，而‘外貿(mào)人’要打全場(chǎng)?！边@句話在如今的外貿(mào)圈里口口相傳，戲謔中透著心力交瘁的無(wú)奈。全球疫情蔓延，國(guó)際供應(yīng)鏈?zhǔn)艿絿?yán)重波及，大量海外訂單延遲甚至取消，給外貿(mào)工廠帶來(lái)空前挑戰(zhàn)。深度融入世界經(jīng)濟(jì)的聊城高新區(qū)外貿(mào)企業(yè)亦無(wú)法獨(dú)善其身，外貿(mào)進(jìn)出口工作所面臨的不確定性將會(huì)持續(xù)加大，傳統(tǒng)外貿(mào)受到疫情嚴(yán)重沖擊，需要進(jìn)一步發(fā)揮跨境電商獨(dú)特優(yōu)勢(shì)，開展在線營(yíng)銷，實(shí)現(xiàn)在線交易，保訂單、保市場(chǎng)、保份額，以新業(yè)態(tài)新模式攻堅(jiān)克難。跨境電商快速發(fā)展，充分顯示了其對(duì)外貿(mào)創(chuàng)新發(fā)展的引領(lǐng)作用。為加大國(guó)際市場(chǎng)的開拓力度，運(yùn)用大數(shù)據(jù)助力外貿(mào)發(fā)展，邀約嘉賓聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司總經(jīng)理侯敏為大家做海外倉(cāng)平臺(tái)、品牌價(jià)值、國(guó)際認(rèn)證、出口信用保險(xiǎn)、跨境貸等全方位外貿(mào)知識(shí)的宣講。聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司是省商務(wù)廳、財(cái)政廳、稅務(wù)局、濟(jì)南海關(guān)等多部門認(rèn)定的“外貿(mào)綜合服務(wù)業(yè)”，山東省跨境電子商務(wù)協(xié)會(huì)優(yōu)秀分支機(jī)構(gòu)，能夠?yàn)槠髽I(yè)提供專業(yè)的報(bào)關(guān)、報(bào)檢、清關(guān)、退稅、進(jìn)出口貿(mào)易代理國(guó)內(nèi)外組展、谷歌全球搜營(yíng)銷、大數(shù)據(jù)分析平臺(tái)等服務(wù)，也可以為企業(yè)提供平臺(tái)和貿(mào)易的專項(xiàng)培訓(xùn)，幫扶企業(yè)孵化人才，組建外貿(mào)團(tuán)隊(duì)等方面，具有豐富的外貿(mào)服務(wù)實(shí)踐經(jīng)驗(yàn)。還邀請(qǐng)到知名國(guó)際貿(mào)易電商社交平臺(tái)——“外貿(mào)公社”全國(guó)營(yíng)銷副總、山東區(qū)域總經(jīng)理王兵、成都谷道科技有限公司山東分公司總經(jīng)理李敏、聊城建行王杜娟行長(zhǎng)分別就外貿(mào)方面的各項(xiàng)業(yè)務(wù)為大家做專業(yè)解讀。

侯敏總經(jīng)理就如何利用海外倉(cāng)平臺(tái)、境外品牌創(chuàng)建、國(guó)際認(rèn)證、出口信用保險(xiǎn)、跨境貸等開展進(jìn)出口業(yè)務(wù)做了深入的講解，既有問(wèn)題的解析，理念的更新，更有實(shí)際的操作，內(nèi)容豐富實(shí)用。

王兵 外貿(mào)公社全國(guó)營(yíng)銷副總，在外貿(mào)大數(shù)據(jù)領(lǐng)域有著15年的經(jīng)驗(yàn)，于2004年加入外貿(mào)大數(shù)據(jù)行業(yè)，入職中國(guó)首家外貿(mào)大數(shù)據(jù)服務(wù)公司-天津港信。15年間累計(jì)服務(wù)外貿(mào)企業(yè)3000+，深度挖掘外貿(mào)大數(shù)據(jù)應(yīng)用方法，首次提出主動(dòng)出擊精準(zhǔn)營(yíng)銷理念。多次受邀參加省級(jí)商務(wù)廳、市級(jí)商務(wù)局以及貿(mào)促會(huì)等各類民間組織的專項(xiàng)外貿(mào)培訓(xùn)。

王兵總經(jīng)理就如何利用“外貿(mào)公社”大數(shù)據(jù)開發(fā)國(guó)外客戶，引用激光雕刻機(jī)為案例，現(xiàn)場(chǎng)演示，如何精準(zhǔn)的開發(fā)客戶。

 李敏 成都谷道科技有限公司山東分公司總經(jīng)理，濟(jì)南搜索聯(lián)盟網(wǎng)絡(luò)科技有限公司聯(lián)合創(chuàng)始人，中國(guó)國(guó)際電子商務(wù)中心特聘專家，山東省跨境電子商務(wù)協(xié)會(huì)專家講師，濟(jì)南市電子商務(wù)協(xié)會(huì)專家講師，擁有14年互聯(lián)網(wǎng)行業(yè)創(chuàng)業(yè)經(jīng)驗(yàn)，對(duì)搜素引擎、互聯(lián)網(wǎng)行業(yè)發(fā)展、跨境電商趨勢(shì)等有著深刻理解和獨(dú)到見解。

 李敏總經(jīng)理就如何利用谷歌搜索引擎幫助企業(yè)網(wǎng)站獲得更好的排名，如何做網(wǎng)站優(yōu)化，做了詳細(xì)的解讀。

建行的王杜娟行長(zhǎng)就建行專門針對(duì)中小微外貿(mào)企業(yè)開展的獨(dú)家創(chuàng)新融資產(chǎn)品高效快捷為企業(yè)解決融資問(wèn)題做了具體細(xì)致的講解。

高新區(qū)商務(wù)投資促進(jìn)局外貿(mào)負(fù)責(zé)人幺麗娜女士最后總結(jié)，做好跨境電商必須深刻理解商業(yè)本質(zhì)，商業(yè)運(yùn)作的邏輯，市場(chǎng)研究、產(chǎn)品規(guī)劃、定量預(yù)算、銷售運(yùn)營(yíng)，必須掌握產(chǎn)品、價(jià)格、推廣、渠道。高新區(qū)商務(wù)投資促進(jìn)局鼓勵(lì)支持跨境企業(yè)走出去與國(guó)際接軌，幺麗娜女士著重強(qiáng)調(diào)企業(yè)要了解ebay、亞馬遜、速賣通等跨境電商幾大平臺(tái)。開拓國(guó)際市場(chǎng)政府給于技術(shù)上的大力支持， 把業(yè)務(wù)知識(shí)盡快轉(zhuǎn)變成業(yè)務(wù)能力，做大做強(qiáng)進(jìn)出口業(yè)務(wù)，推動(dòng)高新區(qū)外貿(mào)工作及開放型經(jīng)濟(jì)再上新臺(tái)階、再創(chuàng)新佳績(jī)！

Cross-border e-commerce training in high-tech zoneIn order to strengthen the popularization of foreign trade policies, raise enterprises' awareness of international trade, enhance the practical operation level of enterprises' personnel, and accelerate the development of foreign trade import and export in the high-tech zone, the bureau of business investment promotion of the high-tech zone and liaocheng hongyuan international trade service co., ltd. successfully held this cross-border e-commerce training session in the afternoon of May 21.The participants of the training meeting included: the person in charge of foreign trade of the bureau of commerce and investment promotion, the director of economic and weft of each street, and the business executives of more than 20 cross-border enterprises in the high-tech zone.Ms. Yao lina, head of foreign trade at the bureau of commerce and investment promotion of high-tech zone, delivered a speech at the training session: "the first half will be played at home, the second half will be continued abroad, and the 'foreign trade person' will play the whole game."This sentence is now in the international trade circle word of mouth, banter in the heart of the helpless.With the spread of the global epidemic, the international supply chain has been seriously affected, and a large number of overseas orders have been delayed or even cancelled, posing unprecedented challenges to foreign trade factories.Deep into the world economy of liaocheng foreign trade enterprises in the zone are not insulated, foreign trade import and export work faces uncertainty will continue to increase, the traditional foreign trade hit by severe outbreak, needs further to play the unique advantages, cross-border electricity for online marketing, realize the online transactions, orders, and maintaining market share, new pattern in new forms but hard to overcome.The rapid development of cross-border e-commerce has fully demonstrated its leading role in the innovative development of foreign trade.In order to expand the international market and make use of big data to promote the development of foreign trade, we invite hou min, general manager of liaocheng hongyuan international trade service co., LTD., to preach the comprehensive foreign trade knowledge such as overseas warehouse platform, brand value, international certification, export credit insurance and cross-border loan.Liaocheng hon far international trade service co., LTD is a provincial department of commerce, the financial, tax bureau, jinan customs department as the "foreign trade comprehensive services," cross-border electronic commerce association of shandong province outstanding branch, to provide enterprises with professional customs declaration, inspection declaration, customs clearance, tax refund, import and export trade agent ZuZhan, Google search global marketing at home and abroad, large data analysis platform, such as services, can also provide a platform for the enterprise and the trade of special training, help enterprise incubation talent, to form a team of foreign trade and so on, has rich experience in foreign trade service practice.We also invited wang bing, vice President of national marketing of "foreign trade commune", general manager of shandong region, li min, general manager of chengdu gudao technology co., LTD., shandong branch, and wang dujuan, President of liaocheng construction bank, to make professional interpretation on various foreign trade businesses.General manager hou min made an in-depth explanation on how to use overseas warehouse platform, overseas brand creation, international certification, export credit insurance, cross-border loan, etc. to carry out import and export business. The analysis of existing problems, the update of the concept, more practical operation, rich and practical content.Wang bing, national marketing vice President of foreign trade corporation, has 15 years of experience in the field of foreign trade big data. He joined the foreign trade big data industry in 2004 and became the first foreign trade big data service company in China -- tianjin port letter.Over the past 15 years, we have served over 3000 foreign trade enterprises, deeply explored the application methods of big data in foreign trade, and proposed the idea of taking the initiative in precision marketing for the first time.He has been invited to participate in the special foreign trade training organized by the provincial department of commerce, municipal bureau of commerce and the council for the promotion of international trade.General manager wang bing on how to use "foreign trade commune" big data to develop foreign customers, citing the laser engraving machine as a case, the scene demonstration, how to accurately develop customers.Li valley road, chengdu science and technology co., LTD. Shandong branch, general manager of jinan search alliance network technology co., LTD., co-founder, expert at the China international electronic commerce center in charge of cross-border electronic commerce association expert lecturer in shandong province, jinan electronic commerce association expert lecturer, has 14 years industry experience, Internet for search engines, Internet, cross-border electricity industry development trends, etc. Has a profound understanding and insight.Li min general manager on how to use Google search engine to help enterprise website to get a better ranking, how to do website optimization, did a detailed interpretation.Wang dujuan, President of China construction bank, made a detailed explanation on the unique innovative financing products specially developed by China construction bank for small, medium and micro foreign trade enterprises.Ms. Yao lina, foreign trade director of the business investment promotion bureau of high-tech zone, finally concluded that to do a good job in cross-border e-commerce, we must have a deep understanding of the nature of business, the logic of business operation, market research, product planning, quantitative budget and sales operation, as well as product, price, promotion and channels.The business investment promotion bureau of high-tech zone encourages and supports cross-border enterprises to go out and integrate with the international market. Ms. Yao lina stressed that enterprises need to know several major cross-border e-commerce platforms such as ebay, amazon and aliexpress.Develop the international market the government gives in the technical support vigorously, transforms the business knowledge into the business ability as soon as possible, expands and strengthens the import and export business, promotes the high-tech zone foreign trade work and the open economy again to the new level, innovates again the achievement!

高新區(qū)跨境電商培訓(xùn)
為加強(qiáng)外貿(mào)政策的普及，提高企業(yè)開展國(guó)際貿(mào)易的意識(shí)，提升企業(yè)人員實(shí)際操作水平，加快推動(dòng)高新區(qū)外貿(mào)進(jìn)出口發(fā)展，5月21日下午高新區(qū)商務(wù)投資促進(jìn)局?jǐn)y手聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司成功舉辦了這期跨境電商培訓(xùn)。參加培訓(xùn)會(huì)的有:商務(wù)投資促進(jìn)局外貿(mào)負(fù)責(zé)人，各街道經(jīng)緯主任以及高新區(qū)20多家跨境企業(yè)業(yè)務(wù)主管等。

高新區(qū)商務(wù)和投資促進(jìn)局外貿(mào)負(fù)責(zé)人幺麗娜女士做培訓(xùn)會(huì)致辭：國(guó)內(nèi)打完上半場(chǎng)，國(guó)外繼續(xù)下半場(chǎng)，而‘外貿(mào)人’要打全場(chǎng)。”這句話在如今的外貿(mào)圈里口口相傳，戲謔中透著心力交瘁的無(wú)奈。全球疫情蔓延，國(guó)際供應(yīng)鏈?zhǔn)艿絿?yán)重波及，大量海外訂單延遲甚至取消，給外貿(mào)工廠帶來(lái)空前挑戰(zhàn)。深度融入世界經(jīng)濟(jì)的聊城高新區(qū)外貿(mào)企業(yè)亦無(wú)法獨(dú)善其身，外貿(mào)進(jìn)出口工作所面臨的不確定性將會(huì)持續(xù)加大，傳統(tǒng)外貿(mào)受到疫情嚴(yán)重沖擊，需要進(jìn)一步發(fā)揮跨境電商獨(dú)特優(yōu)勢(shì)，開展在線營(yíng)銷，實(shí)現(xiàn)在線交易，保訂單、保市場(chǎng)、保份額，以新業(yè)態(tài)新模式攻堅(jiān)克難?？缇畴娚炭焖侔l(fā)展，充分顯示了其對(duì)外貿(mào)創(chuàng)新發(fā)展的引領(lǐng)作用。為加大國(guó)際市場(chǎng)的開拓力度，運(yùn)用大數(shù)據(jù)助力外貿(mào)發(fā)展，邀約嘉賓聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司總經(jīng)理侯敏為大家做海外倉(cāng)平臺(tái)、品牌價(jià)值、國(guó)際認(rèn)證、出口信用保險(xiǎn)、跨境貸等全方位外貿(mào)知識(shí)的宣講。聊城鴻遠(yuǎn)國(guó)際貿(mào)易服務(wù)有限公司是省商務(wù)廳、財(cái)政廳、稅務(wù)局、濟(jì)南海關(guān)等多部門認(rèn)定的“外貿(mào)綜合服務(wù)業(yè)”，山東省跨境電子商務(wù)協(xié)會(huì)優(yōu)秀分支機(jī)構(gòu)，能夠?yàn)槠髽I(yè)提供專業(yè)的報(bào)關(guān)、報(bào)檢、清關(guān)、退稅、進(jìn)出口貿(mào)易代理國(guó)內(nèi)外組展、谷歌全球搜營(yíng)銷、大數(shù)據(jù)分析平臺(tái)等服務(wù)，也可以為企業(yè)提供平臺(tái)和貿(mào)易的專項(xiàng)培訓(xùn)，幫扶企業(yè)孵化人才，組建外貿(mào)團(tuán)隊(duì)等方面，具有豐富的外貿(mào)服務(wù)實(shí)踐經(jīng)驗(yàn)。還邀請(qǐng)到知名國(guó)際貿(mào)易電商社交平臺(tái)——“外貿(mào)公社”全國(guó)營(yíng)銷副總、山東區(qū)域總經(jīng)理王兵、成都谷道科技有限公司山東分公司總經(jīng)理李敏、聊城建行王杜娟行長(zhǎng)分別就外貿(mào)方面的各項(xiàng)業(yè)務(wù)為大家做專業(yè)解讀。

侯敏總經(jīng)理就如何利用海外倉(cāng)平臺(tái)、境外品牌創(chuàng)建、國(guó)際認(rèn)證、出口信用保險(xiǎn)、跨境貸等開展進(jìn)出口業(yè)務(wù)做了深入的講解，既有問(wèn)題的解析，理念的更新，更有實(shí)際的操作，內(nèi)容豐富實(shí)用。

王兵 外貿(mào)公社全國(guó)營(yíng)銷副總，在外貿(mào)大數(shù)據(jù)領(lǐng)域有著15年的經(jīng)驗(yàn)，于2004年加入外貿(mào)大數(shù)據(jù)行業(yè)，入職中國(guó)首家外貿(mào)大數(shù)據(jù)服務(wù)公司-天津港信。15年間累計(jì)服務(wù)外貿(mào)企業(yè)3000+，深度挖掘外貿(mào)大數(shù)據(jù)應(yīng)用方法，首次提出主動(dòng)出擊精準(zhǔn)營(yíng)銷理念。多次受邀參加省級(jí)商務(wù)廳、市級(jí)商務(wù)局以及貿(mào)促會(huì)等各類民間組織的專項(xiàng)外貿(mào)培訓(xùn)。

王兵總經(jīng)理就如何利用“外貿(mào)公社”大數(shù)據(jù)開發(fā)國(guó)外客戶，引用激光雕刻機(jī)為案例，現(xiàn)場(chǎng)演示，如何精準(zhǔn)的開發(fā)客戶。

 李敏 成都谷道科技有限公司山東分公司總經(jīng)理，濟(jì)南搜索聯(lián)盟網(wǎng)絡(luò)科技有限公司聯(lián)合創(chuàng)始人，中國(guó)國(guó)際電子商務(wù)中心特聘專家，山東省跨境電子商務(wù)協(xié)會(huì)專家講師，濟(jì)南市電子商務(wù)協(xié)會(huì)專家講師，擁有14年互聯(lián)網(wǎng)行業(yè)創(chuàng)業(yè)經(jīng)驗(yàn)，對(duì)搜素引擎、互聯(lián)網(wǎng)行業(yè)發(fā)展、跨境電商趨勢(shì)等有著深刻理解和獨(dú)到見解。

 李敏總經(jīng)理就如何利用谷歌搜索引擎幫助企業(yè)網(wǎng)站獲得更好的排名，如何做網(wǎng)站優(yōu)化，做了詳細(xì)的解讀。

建行的王杜娟行長(zhǎng)就建行專門針對(duì)中小微外貿(mào)企業(yè)開展的獨(dú)家創(chuàng)新融資產(chǎn)品高效快捷為企業(yè)解決融資問(wèn)題做了具體細(xì)致的講解。

高新區(qū)商務(wù)投資促進(jìn)局外貿(mào)負(fù)責(zé)人幺麗娜女士最后總結(jié)，做好跨境電商必須深刻理解商業(yè)本質(zhì)，商業(yè)運(yùn)作的邏輯，市場(chǎng)研究、產(chǎn)品規(guī)劃、定量預(yù)算、銷售運(yùn)營(yíng)，必須掌握產(chǎn)品、價(jià)格、推廣、渠道。高新區(qū)商務(wù)投資促進(jìn)局鼓勵(lì)支持跨境企業(yè)走出去與國(guó)際接軌，幺麗娜女士著重強(qiáng)調(diào)企業(yè)要了解ebay、亞馬遜、速賣通等跨境電商幾大平臺(tái)。開拓國(guó)際市場(chǎng)政府給于技術(shù)上的大力支持， 把業(yè)務(wù)知識(shí)盡快轉(zhuǎn)變成業(yè)務(wù)能力，做大做強(qiáng)進(jìn)出口業(yè)務(wù)，推動(dòng)高新區(qū)外貿(mào)工作及開放型經(jīng)濟(jì)再上新臺(tái)階、再創(chuàng)新佳績(jī)！

Cross-border e-commerce training in high-tech zoneIn order to strengthen the popularization of foreign trade policies, raise enterprises' awareness of international trade, enhance the practical operation level of enterprises' personnel, and accelerate the development of foreign trade import and export in the high-tech zone, the bureau of business investment promotion of the high-tech zone and liaocheng hongyuan international trade service co., ltd. successfully held this cross-border e-commerce training session in the afternoon of May 21.The participants of the training meeting included: the person in charge of foreign trade of the bureau of commerce and investment promotion, the director of economic and weft of each street, and the business executives of more than 20 cross-border enterprises in the high-tech zone.Ms. Yao lina, head of foreign trade at the bureau of commerce and investment promotion of high-tech zone, delivered a speech at the training session: "the first half will be played at home, the second half will be continued abroad, and the 'foreign trade person' will play the whole game."This sentence is now in the international trade circle word of mouth, banter in the heart of the helpless.With the spread of the global epidemic, the international supply chain has been seriously affected, and a large number of overseas orders have been delayed or even cancelled, posing unprecedented challenges to foreign trade factories.Deep into the world economy of liaocheng foreign trade enterprises in the zone are not insulated, foreign trade import and export work faces uncertainty will continue to increase, the traditional foreign trade hit by severe outbreak, needs further to play the unique advantages, cross-border electricity for online marketing, realize the online transactions, orders, and maintaining market share, new pattern in new forms but hard to overcome.The rapid development of cross-border e-commerce has fully demonstrated its leading role in the innovative development of foreign trade.In order to expand the international market and make use of big data to promote the development of foreign trade, we invite hou min, general manager of liaocheng hongyuan international trade service co., LTD., to preach the comprehensive foreign trade knowledge such as overseas warehouse platform, brand value, international certification, export credit insurance and cross-border loan.Liaocheng hon far international trade service co., LTD is a provincial department of commerce, the financial, tax bureau, jinan customs department as the "foreign trade comprehensive services," cross-border electronic commerce association of shandong province outstanding branch, to provide enterprises with professional customs declaration, inspection declaration, customs clearance, tax refund, import and export trade agent ZuZhan, Google search global marketing at home and abroad, large data analysis platform, such as services, can also provide a platform for the enterprise and the trade of special training, help enterprise incubation talent, to form a team of foreign trade and so on, has rich experience in foreign trade service practice.We also invited wang bing, vice President of national marketing of "foreign trade commune", general manager of shandong region, li min, general manager of chengdu gudao technology co., LTD., shandong branch, and wang dujuan, President of liaocheng construction bank, to make professional interpretation on various foreign trade businesses.General manager hou min made an in-depth explanation on how to use overseas warehouse platform, overseas brand creation, international certification, export credit insurance, cross-border loan, etc. to carry out import and export business. The analysis of existing problems, the update of the concept, more practical operation, rich and practical content.Wang bing, national marketing vice President of foreign trade corporation, has 15 years of experience in the field of foreign trade big data. He joined the foreign trade big data industry in 2004 and became the first foreign trade big data service company in China -- tianjin port letter.Over the past 15 years, we have served over 3000 foreign trade enterprises, deeply explored the application methods of big data in foreign trade, and proposed the idea of taking the initiative in precision marketing for the first time.He has been invited to participate in the special foreign trade training organized by the provincial department of commerce, municipal bureau of commerce and the council for the promotion of international trade.General manager wang bing on how to use "foreign trade commune" big data to develop foreign customers, citing the laser engraving machine as a case, the scene demonstration, how to accurately develop customers.Li valley road, chengdu science and technology co., LTD. Shandong branch, general manager of jinan search alliance network technology co., LTD., co-founder, expert at the China international electronic commerce center in charge of cross-border electronic commerce association expert lecturer in shandong province, jinan electronic commerce association expert lecturer, has 14 years industry experience, Internet for search engines, Internet, cross-border electricity industry development trends, etc. Has a profound understanding and insight.Li min general manager on how to use Google search engine to help enterprise website to get a better ranking, how to do website optimization, did a detailed interpretation.Wang dujuan, President of China construction bank, made a detailed explanation on the unique innovative financing products specially developed by China construction bank for small, medium and micro foreign trade enterprises.Ms. Yao lina, foreign trade director of the business investment promotion bureau of high-tech zone, finally concluded that to do a good job in cross-border e-commerce, we must have a deep understanding of the nature of business, the logic of business operation, market research, product planning, quantitative budget and sales operation, as well as product, price, promotion and channels.The business investment promotion bureau of high-tech zone encourages and supports cross-border enterprises to go out and integrate with the international market. Ms. Yao lina stressed that enterprises need to know several major cross-border e-commerce platforms such as ebay, amazon and aliexpress.Develop the international market the government gives in the technical support vigorously, transforms the business knowledge into the business ability as soon as possible, expands and strengthens the import and export business, promotes the high-tech zone foreign trade work and the open economy again to the new level, innovates again the achievement!